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|作者：英语点津 文章来源：China Daily 点击数：79 更新时间：2017/5/10|
West says it's been difficult trying to secure the items in his collection, given they're all discontinued. The project is a labor of love.
Many of the products lasted only a few years. The smartphone and gaming device Nokia N-Gage, for instance, was on sale from 2003 to 2005.
Even further back was the Apple Newton, which ran for a bit longer between 1993 and 1998. The poor handwriting software and high cost contributed to its demise.
The Newton first retailed for $699. Adjusting for inflation, the device would cost $1,178 today.
Back in 2009, when Twitter was still relatively new, a company called Peek released the TwitterPeek. It was a $200 device that only accessed Twitter — something few people decided was important enough to buy.
Kodak's DC40 digital camera was among the first of its kind when it was released in 1995, but it's considered a failure largely because of Kodak's eventual bankruptcy in 2012, West says. The company failed to consider how big online photo-sharing would get.
Beverage companies are known for creative (and sometimes puzzling) innovations. One casualty was Coke II, or New Coke as it was first branded, which replaced Classic Coke on shelves in early 1984.
Within months, customers demanded that Coke begin selling its original formula again. New Coke was eventually discontinued in 2002.
The story isn't all bad: Though New Coke has been called a failure, sales of Classic Coke ended up surpassing Pepsi by the end of 1985. New Coke may have left a positive impact after all.
A clearer failure was Coke BlaK. The coffee-flavored soda was released in 2006 and promptly discontinued in 2008 after complaints about the poor taste combination and excessive caffeine.
女性专用圆珠笔“Bic for her”
一家名为Bic的公司曾经推出女性专用圆珠笔“Bic for her”，据称笔杆经过特别设计，贴合女性手部线条，书写省力，价格是普通圆珠笔的两倍。刚一面世，就受到所有人的讽刺和嘲笑。著名脱口秀节目“艾伦秀”也对它毫不留情地吐槽：“太可怕了，原来以前我用的都是男人的笔。”
Remember Bic for Her, the pink and purple pens “for women” that were ridiculed as sexist when they showed up in the office supply aisle in 2012?
In the 1980s, Colgate produced a line of frozen dinners, encouraging people to eat a branded dinner before brushing their teeth with Colgate toothpaste. West describes the flop succinctly: "Brand extension failure."
Speaking of brand extensions, the motorcycle company Harley-Davidson released its own line of perfumes and colognes in 1996. They were called "Hot Road" and contained woody notes with hints of tobacco.
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