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|Britbox VS. Netflix|
|作者：佚名 文章来源：BBC News 点击数：29 更新时间：2019/12/21 (第15教学周)|
It's called Britbox, and it's the BBC and ITV's answer to Netflix, a new on-demand video streaming service that's being planned for the UK. It could cost around ￡5 a month, and for that you'd have access to some of the most popular programmes ever shown on British television. Our media editor, Amol Rajan, assesses the chances of success.
Television has changed more in the past ten years than it had in the previous fifty, thanks to one company above all. You've probably heard of them. Netflix has supercharged two trends, from scheduled TV to streaming and from ad-funded broadcasters to monthly subscriptions.
Welcome to Britbox. Now British media want a piece of the action. A decade after the Competition Commission kiboshed a similar idea, the BBC and ITV are bringing Britbox, already launched in America, to the UK. It will differ from the iPlayer in that content won't expire after a month - or 12 months, as the BBC is currently pushing for. No licence fee money will be spent on this.
What should we call each other?
Instead, it will be archive-heavy, with the best of British programming, including titles such as Downton Abbey.
Who pays for it?
downOh, good. Let's talk about money.
But some people are sceptical about paying for yet another service.
So this is a way of us saying, you know what, you've got iPlayer for at least 12 months. After that, you've got Britbox with the best of British, which all our polling says and all the work we've done says people really, really want giving access to that - and, by the way, any money we can make out of that we can invest back into content.
But the challenges for any new entrant to this market are immense. US giants Disney and AT&T are launching their own streaming services later this year. That's on top of glitzy offerings from Hulu and Amazon, and the near colonisation of younger minds by the digital Narnia that is YouTube.
In the age of super-abundant choice, TV's consumers are winning. For content providers, this is war. Many of them are clubbing together in a bid to capture eyeballs and achieve scale, but they know that the future of television belongs to those who own the rights to TV programmes. These days, that's often independent production companies rather than broadcasters. That's why, alongside this new gambit in distribution, the BBC and ITV have been making aggressive moves in the production sector, too.
I'm cooperating! Don't shoot!
It seems strange in retrospect that British broadcasters have so willingly allowed Netflix to license their best content, growing dizzyingly rich in the process.
I need to explain!
Netflix is in over 10 million homes, and the existing players have seen audiences decline on television, linear television, and they really do need actually to get out there and look and try attract audiences away from the Netflixes of the world.
Exactly what content beyond the glorious archive will be available is still not clear. Nor is the price or launch date. Securing a strong future for British television will require plenty more thinking outside the Britbox. Amol Rajan, BBC News.
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